By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Chicago – Consumers have embraced cellular carriers’ phone-financing programs, according to a survey by Consumer Intelligence Research Partners (CIRP).
Under the plans, consumers pay full price up front for an unsubsidized phone or pay monthly to purchase the unsubsidized phone. Before the phone is paid off, users can also trade the phone in for an unsubsidized upgrade after a certain period of time.
At Sprint, the percentage of eligible customers taking advantage of the finance option was 18 percent during the July-December 2013 period, while at AT&T, the number was 16 percent. At Verizon, it was 13 percent. By definition, 100 percent of eligible T-Mobile customers participate in finance plans because the carrier sells only unsubsidized phones, whereas the other carriers offer consumers the option, CIRP said.
Including T-Mobile, 31 percent of eligible customers participated in a phone financing plan during the period, CIRP said.
To be eligible for phone financing at AT&T and Verizon, customers must buy a new phone from the carrier’s store or website, and at Sprint they must buy the phone from a Sprint store, CIRP said. Indirect retailers including Best Buy, Target, Amazon, and Apple do not yet offer these carriers’ financing plans, CIRP said. T-Mobile’s financing plans are available through many indirect retailers but not through national retailers, T-Mobile has said.
“Led by T-Mobile, these financing programs now often resemble leasing, where customers pay monthly for a phone,” said CIRP partner Josh Lowitz.
CIRP based its findings on a survey of 1,000 people who activated a phone between from July through December.
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