By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Philadelphia – Glasses-free 3DTV technology developer Stream TV Networks said Wednesday it has teamed up with Chinese TV manufacturing giant Hisense to produce a range of televisions and other products featuring using its Ultra-D (3D without glasses) technology.
The first product to market will be a 42-inch 1080p auto-stereoscopic 3D display, with plans for additional Ultra-D-enabled 3D smart TVs, tablets and smartphones to follow. No pricing was available.
Hisense pioneered the launch of Smart 3D Cinema TV that offers compatibility of the HITV-OS operation system (independently developed by Hisense) with the Android Smart TV architecture.
The companies said that more than 1,000 Hisense stores have been established, with more than 10 million downloads of Hisense intelligent TV applications to date.
Hisense has a presence in more than 80 countries and regions, including North America, Europe, Australia and Africa. Hisense products are sold at Walmart, Costco, hhgregg and others.
Mathu Rajan, CEO of Stream TV Networks, said in a statement on the deal: “The partnership with Hisense will help to spur massive proliferation of the Ultra-D technology. It will be a shot in the arm for 3D without glasses. The association with Hisense will propel the 3D category and increase the reach of 3D without glasses devices across the globe.”
Ultra-D televisions will be bundled with the SeeCube Auto Converter. The conversion box automatically converts 2D and 3D stereoscopic (with glasses) content into an auto-stereoscopic (glasses-free) 3D format in real-time.
Ultra-D supports most video formats cable and satellite TV channels, Blu-ray Disc signals, Xbox and PlayStation3 content, and streaming sites including Netflix, Hulu and YouTube.
The Ultra-D technology can convert content from iPad, iTunes, Appstore and Apple TV.
There was no word yet from the Hisense U.S. marketing team on distribution plans here, but the initial sets will be on display at the IFA show in Berlin next month.
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