By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Overland Park, Kan. – Sprint is expanding its presence in the Costco chain to 100 more stores, joining 106 Costco stores that began last fall to sell Sprint products and services.
In the stores, Sprint-network handsets are sold in wireless kiosks and dedicated retail spaces managed by Seattle-based Wireless Advocates, which provides similar services for Staples and the Army and Air Force Exchange Service. Wireless Advocates supplies Costco with salespeople, products and services.
Costco “will help Sprint target and reach the growing market of small-to-medium-sized businesses – as well as consumers -- that Costco has successfully sold to over the years,” Sprint said.
“Building on the relationship with Costco marks a major milestone as Sprint continues to expand its distribution footprint,” added Traci Jovanovic, Sprint’s VP of national sales channels.
Most Sprint products sold through Costco are premium higher end handsets from Samsung, HTC and Motorola and the latest 4G LTE phones, Sprint said.
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