By Lisa Johnston
New products on display at the American International Toy Fair, held in N
San Diego – Soundcast Systems expanded its global sales team with the appointment of LVZ International and owner Linda van Zanten to handle sales of the company’s wireless speakers outside the U.S. and Europe.
Although Soundcast has distributors in countries outside Europe, it hasn’t had an international sales firm directing these distributors or heading up new business development outside Europe, a spokesperson said.
Based in Vancouver, Canada, van Zanten “will bring a heightened level of personal support to our international sales efforts, where she will be directly involved with our existing international distribution partners as well as being responsible for developing new business and relationships in key markets and countries,” said Soundcast president Mike Weaver.
Van Zanten has more than 15 years of global sales and marketing experience with such companies as Sonance, Triad, Planet Waves, Bitwise Controls and SpeakerCraft.
Soundcast offers long-range wireless speakers using a proprietary technology as well as a portable Bluetooth speaker and a Bluetooth adapter to add to existing sound systems.
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