By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Orlando, Fla. — Soul Electronics announced it has signed mixed martial artist and Ultimate Fighting Championship fighter Brendan Schaub as its newest brand ambassador.
Soul said the partnership showcases its “commitment to inspiring peak performance with athletic-driven, high-quality audio equipment.”
“Brendan's drive and intensity reflect exactly what our Combat series was designed for, and his training for MMA and UFC fights puts our headphones to a different test,” said Lan Kennedy-Davis, CEO of Soul Electronics, in a statement.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.