By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Santa Clara, Calif. – Sony Pictures Entertainment and VUDU are teaming up for the holidays to enable customer to give cloud-based “Digital HD” movies and TV shows as eGifts.
“Digital HD” videos are movies and TV shows delivered to the home or mobile device from the cloud as digital streams and downloads.
VUDU members will now have the opportunity to give friends and family movie eGifts as holiday presents from VUDU using Sony Pictures Home Entertainment’s (SPHE) Movie eWrap technology.
The Movie eWrap is available for thousands of titles—including a broad array of UltraViolet-enabled movies and TV shows—within the VUDU online library. With eGift on VUDU powered by Movie eWrap, consumers can purchase an UltraViolet digital movie and instantly send it as a gift to family or friends.
Gift recipients receive an email with their gift and simply swipe or click to see and hear decorative digital ribbon and wrapping paper virtually “tear off,” to reveal the digital movie on screen.
Recipients will be able to access and play UltraViolet digital movies anywhere, across their favorite devices including the iPad Air, Xbox One and PS4.
eGift on VUDU powered Movie eWrap is compatible with tablets and computers and optimized for touch interfaces. Shoppers can also gift digital movies using Movie eWrap from the Sony Pictures Gift Store, choosing from more than 500 UltraViolet movies available.
VUDU supports UltraViolet, the movie industry initiative that allows consumers to put purchased movies into a cloud-based digital library and keep track of them securely.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.