By Lisa Johnston
New products on display at the American International Toy Fair, held in N
San Diego – Following the just announced range of new Sony Alpha interchangeable lens cameras and camcorders with full-frame image sensors Wednesday was a first-of-its-kind Cyber-shot point-and-shoot full frame compact camera.
The Sony RX1, which ships in November at a $2,800 suggested retail, fits the company’s new 24.3-megapixel frame image sensor inside a compact P&S body, equipped with a 35mm f/2 Zeiss lens and a 9-blade aperture.
Despite its P&S packaging, the RX1 is equipped with an arsenal of professional level tools, including 14-bit RAW file output, FullHD 1080/24p and 60p, and ISO sensitivity range of 50-25,600 (up to 102400 w/ Multi Frame Noise Reduction), Auto HDR mode and optional electronic or optical viewfinders add-ons.
For greater shooting flexibility, Sony will also offer a 1.4x and 2x Smart Teleconverter. A crop mode in the camera will also help boost the camera’s built-in 35mm focal length to 49mm and 70mm, with some sacrifice to resolution.
Sony’s FDA-EV1K electronic viewfinder and FDA-V1K optical viewfinder will carry suggested retail prices of $600 and $450, respectively.
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