By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Vista, Calif. — Directed Electronics said its Viper remote-starter SmartStart app has hit 2 million downloads.
Directed first introduced SmartStart in 2009.
Mike Simmons, Viper president, said in a statement announcing the news: “At Viper we’re all about connecting people with their cars. We follow the philosophy that customers shouldn’t have to buy a new car to own the latest technology.”
SmartStart is available on the iPhone, Android, BlackBerry and Windows Phone platforms. Pricing ranges from $199 (as an add-on) to $299 for a complete system. Service plans start at $3 per month.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.