By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Montreal – A new report by Aimia, a Canadian retail consulting group, suggests that brick-and-mortar stores can actually benefit from the showrooming phenomenon.
According to the study, showroomers are more likely to participate in loyalty programs than their non-price-scanning peers, giving retailers a crucial entrée to these largely Millennial customers.
Aimia VP Rick Ferguson said savvy retailers can use this knowledge to their advantage by:
“The solution to embracing showrooming behavior lies in retailers leveraging their shopping data to get consumer insights that will help shape their marketing strategies and drive in-store purchases,” Ferguson said.
The complete report is available here.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.