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Home >> Showrooming Can Help Retailers: Report
Montreal – A new report by Aimia, a Canadian retail consulting group, suggests that brick-and-mortar stores can actually benefit from the showrooming phenomenon.
According to the study, showroomers are more likely to participate in loyalty programs than their non-price-scanning peers, giving retailers a crucial entrée to these largely Millennial customers.
Aimia VP Rick Ferguson said savvy retailers can use this knowledge to their advantage by:
“The solution to embracing showrooming behavior lies in retailers leveraging their shopping data to get consumer insights that will help shape their marketing strategies and drive in-store purchases,” Ferguson said.
The complete report is available here.