Sherbourn to Sell AV Components Direct to Consumers
By Jeremy J. Glowacki On Feb 27 2013 - 9:51am
Dan Laufman, president of Sherbourn Technologies.
Franklin, Tenn. - Reacting to what is said are the realities of a changing custom installation marketplace, audio-video component manufacturer Sherbourn Technologies has completely overhauled of its distribution model.
The Franklin, TN, company is bypassing the traditional model of distributor and rep, and moving to a direct-sales model for both consumers and systems integrators, with a special discount for dealers, in addition to a new, lower pricing structure.