By Lisa Johnston
New products on display at the American International Toy Fair, held in N
San Francisco — Protection-plan company SquareTrade reported today that 20 percent of all Americans will buy a Samsung S4 smartphone.
The company added that 25 percent of those consumers will break their new phone within the first 12 months of ownership.
The SquareTrade study found that since 2007 Americans have spent $7.2 billion on damaged Android phones. In addition, people are more than 10 times more likely to damage their phone than have it stolen or lose it.
“Samsung continues to gain momentum in the market: 21 percent of Samsung owners previously had iPhones but defected according to our research,” said Ty Shay, chief marketing officer at SquareTrade.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.