By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Tempe, Ariz. – Rockford Fosgate is using the Foursquare app to promote its participation in Vans Warped Tour concerts, which kick off June 15 in Seattle and wrap up August 4 in Houston.
At the concerts, consumers who check-in the Rockford Fosgate Sound Lab demo vehicle on Foursquare and enter the vehicle’s Pressure Chamber will get a prize.
The demo vehicle’s 10,000-watt Pressure Chamber lets consumers experience a 1 ¾-minute interactive light and 10,000-watt sound show while they wear hearing-protection earmuffs.
Consumers who sit through the entire show without hitting a panic button that turns off the lights and sound will instantly win one of these prizes: a pair of Punch 6.5-inch full-range speakers valued at $100, a custom Rockford Fosgate/VANS Warped Tour shirt, or discounts on Rockford Fosgate Punch clothing.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.