By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Tempto, Ariz. – Car audio supplier Rockford Fosgate renewed its partnership with Vans Warped Tour concerts, which kick off June 15 in Seattle and wrap up August 4 in Houston.
The aftermarket supplier launched a Warped Tour promotion and will bring its Mercedes Benz Sprinter demo vehicle to the summertime events.
The promotion, running through July 15, offers consumers a chance to win tickets to attend a concert in their area. Winners will be chosen at random. Prizes include two general admission tickets, one medium-size Rockford Fosgate/VANS Warped Tour T-shirt, and one large-size T-shirt. Winners’ names will be posted on the company’s social media sites.
Concert goers will also be treated to music in the demo vehicle and offered a chance to sit in the vehicle’s 10,000-watt “Pressure Chamber,” a Disney World-style theme ride in which two passengers sit inside the chamber and, after donning hearing-protection earmuffs, listen to high-SPL music accompanied by a light show. A panic button lets passengers turn off the music at any time.
Attendees who take the ride get a chance to instantly win either a pair of Punch 6.5-inch full-range speakers valued at $100, a custom Rockford Tour shirt, or discounts on Punch Wear.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.