By Lisa Johnston
New products on display at the American International Toy Fair, held in N
CTIA 2013 Las Vegas — Startup audio supplier RockDoc, which began selling RockDoc by Pitbull portable digital-media speakers in late 2012, came to the CTIA convention to expand its distribution to carrier stores.
Rapper, songwriter, and record producer Pitbull is an equity owner in the Kennesaw, Ga., company.
The company sells a trio of RockDoc by Pitbull speakers through online retailers and select brick-and-mortar electronics stores, including all Fry’s and CompUSA locations. The company plans to expand its CE-channel distribution this year and expand its product selection in the fourth quarter to include wired and Bluetooth mono and stereo headsets and more speakers.
To expand distribution to carrier stores, RockDoc teamed up with AlphaComm Enterprises of Lawrenceville, Ga. AlphaComm offers private-label accessories to carrier stores and also sells stereo and mono wired and Bluetooth headsets and a portable Bluetooth speaker under the Quikcell brand and on a private-label basis to big-box retailers, said Tracy McAllister, marketing and business development senior VP.
AlphaComm is in discussions with RockDoc to bring RockDoc’s products to more CE retailers, she added.
RockDoc’s trio of portable battery-operated palm-size speakers include two models with embedded memory and MicroSD card slots. The third model is a Bluetooth speaker with memory-card slot.
The products include the $49-suggested RockDoc Boom with 6-watt stereo output, 4GB of embedded memory, 64GB MicroSD slot and headphone output. The $39-suggested RockDoc Power is a mono speaker with 3-watt output, 4GB embedded memory, 64GB MicroSD slot and headphone output.
The $59 RockDoc Bluetooth features Bluetooth, stereo drivers, 64GB MicroSD slot, 6-watt output and headphone output. It has no embedded memory.
All three feature rechargeable lithium-ion batteries, USB charging port and AC adapter.
To promote the line, the company will step up promotion through Pitbull’s social-media outlets and RockDoc’s own social-media outlets, said Bob Anderson, sales and marketing director.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.