By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Ridgefield Park, N.J. – Polaroid has been named the official action sports camera sponsor of the 2013 King of Wake wakeboarding series.
King of Wake draws the sport’s most prestigious contestants from around the world into a season-long points chase to determine the ultimate champion.
The King of Wake series will make eight stops throughout the United States, commencing in Orlando in April and ending in August in Grand Rapids, Mich.
The Polaroid Action team will follow the tour with a booth at each stop to showcase its mountable sports action video cameras and instant digital camera lines.
The team will also be giving away free tickets to the events.
At each stop, spectators will have the chance for one-on-one meet-and-greets and autograph signings with the tournaments’ athletes.
Hundreds of prizes will be given away including autographed t-shirts, Polaroid instant cameras and several autographed Polaroid XS100 HD waterproof sports action cameras as grand prizes.
During the events, many of the participating athletes will capture extreme shots using the Polaroid XS100.
The Polaroid Action team, coordinated through C&A Licensing, an authorized Polaroid licensee, will compile footage for use in a commercial to air during the King of Wake Games on the NBC Sports Network this summer.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.