By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Edmond, Okla. – Petra Industries has named Amber Price to wireless sales and merchandising director.
Price, who has been with the distributor since 2002, was most recently merchandise manager.
In her new role Price will manage the wireless sales team and handle all aspects of merchandising and forecasting for Petra’s wireless product line.
Since being appointed merchandise manager in 2007, Price has developed and maintained vendor relationships and product strategies while maximizing vendor profit margins, Petra said.
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