By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Edmond, Okla. — Petra Industries has partnered with LifeTrak to incorporate active lifestyle products into their “appcessory” product offerings.
LifeTrak’s new line of activity monitors sets a new standard of excellence and performance for the fitness category. LifeTrak watches are easy to use and feature a completely customizable method to monitor biometrics, the distributor said.
Consumers can can sync information including heart rate, calories burned, distance and steps taken to a smartphone app via a Bluetooth connection. Data from the monitor can also be incorporated into the owner’s exercise routine or be used as a simple health monitor.
A proprietary calorie algorithm integrates heart rate and activity data to provide a full day’s record of calories. The watches may also be customized with seven colors of reversible and interchangeable ComfortFit bands to match a mood or outfit, Petra said.
“We’re excited about the future and growth of the ‘appcessories’ market and LifeTrak is a great brand helping people use technology to improve their quality of life,” said Tate Morgan, president of Petra Industries. “LifeTrak is setting the bar exceptionally high for competitors and we are proud to welcome them to the Petra family.”
Dealers can purchase LifeTrak products through Petra’s website 24-hours a day by visiting www.petra.com.
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