By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Newark, N.J. – Panasonic said Wednesday that it has reached a deal with the NFL’s Philadelphia Eagles franchise to provide the highest definition LED video display boards in the NFL throughout Lincoln Financial Field.
Panasonic’s Eco Solutions North America unit said it will place multiple screens throughout the field, including two end zone boards with a 10mm pitch that measure 27 feet tall and 192 feet wide.
The comprehensive LED solution was selected by the Philadelphia Eagles to lead an important part of Lincoln Financial Field’s revitalization.
Panasonic said it will install a number of video displays in and around the stadium in time for the upcoming 2014 NFL season.
“Our fans deserve the ultimate experience every time they step foot into Lincoln Financial Field,” stated Eagles chairman/CEO Jeffrey Lurie. “One of our top priorities during this revitalization project was to enhance that experience by providing them with the highest quality HD video boards and LED ribbon boards. We are proud to be partnering with Panasonic, an undisputed leader in the field, and we are looking forward to working with them for many years to come.”
The final phase of the Eagles’ two-year revitalization plan is scheduled for completion this August. It is targeted at enhancing the fan experience by leveraging multiple state-of-the-art LED video displays throughout the venue.
The comprehensive solution will also include several 20mm pitch displays, including:
• 11 fascia-mounted ribbon boards totaling more than 2,000 linear feet
• One 335-square-foot video display in Headhouse Plaza
• Two 334-square-foot and two 546-square-foot marquee displays at street level outside the stadium
• Two video displays measuring approximately 45 feet tall by 18 feet wide and 15 feet tall by 30 feet wide in the Eagles Nest at the North end of the stadium; and
• one 390-foot circular ribbon display in the Eagles Nest.
The heightened fan experience at Lincoln Financial Field will also extend to six 6mm LED displays on the club level and more than 1,200 new high-definition Panasonic displays around the stadium.
Panasonic will become one of the Philadelphia Eagles “Founding Partners” and will gain naming rights to the Panasonic Club, a 37,000-square-foot space on the West side of the stadium that serves approximately 3,900 club seat holders each game.
Panasonic said it will leverage the Founding Partner relationship to explore additional cutting-edge solutions that can enhance the professional football fan experience.
“The goal of the Philadelphia Eagles' current revitalization project at Lincoln Financial Field is to deliver the ultimate game day viewing experience to its fans and corporate partners. It will require the most advanced LED video display technology in the Industry,” said Joe Taylor, Panasonic North America chairman and CEO. “The Eagles ownership and management team was rigorous in their selection of a technology partner. Panasonic is thrilled and proud to partner with the Philadelphia Eagles to implement their vision with a Panasonic solution that is visually compelling, highly engaging and elevates the total game day experience.”
“Panasonic worked with the Eagles to upgrade the stadium with technology that would offer new viewing and digital advertising capabilities,” said Richard Ballard, Panasonic Eco Solutions North America sales and marketing VP. “Stadium video solutions are a critical part of connecting the spectators with what is taking place on the field, and our solution is designed to make it easier for sponsors and operators alike to make those connections with the latest technologies.”
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