By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Newark, N.J. – Panasonic said Thursday it has reached a three-year sponsorship with the NFL’s New York Jets football franchise to give fans an opportunity to capture the imagery and backdrop of a professional football game experience.
The relationship provides Jets’ VIP fans the chance to borrow a state-of-the-art Lumix camera from Panasonic’s Lending Bar.
Among the featured cameras is the FZ70, a super-long-zoom digital camera; the ZS25, a compact zoom digital camera; and the LX7, a feature-rich compact digital camera.
Jets House, presented by Panasonic, is the New York Jets’ official hospitality venue where VIP fans can gather to before the big game.
At each session, current and former Jets players and cheerleaders will take photos with fans and autograph items.
The week of festivities will feature a “Super Brunch” hosted by Jets first-round draft pick, D’Brickashaw Ferguson.
The event will take place Jan. 29 to Feb. 2 at the 50 Yard Lounge, One Penn Plaza, New York, N.Y.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.