By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Melville, N.Y. – Nikon, Walt Disney World and Disneyland Resorts announced Tuesday a multiyear strategic alliance naming Nikon the official camera of Walt Disney World Resort in Lake Buena Vista, Fla., and Disneyland Resort in Anaheim, Calif.
“The alliance between Nikon and Disney allows us to connect with millions of passionate Disney guests who want to tell their stories through the capture of amazing imagery,” stated Nobuyoshi Gokyu, Nikon president. “Through this agreement, Nikon will play an integral role in helping Disney guests to preserve and share every unforgettable moment.”
As the “Official Camera of Walt Disney World and Disneyland Resorts,” Nikon will have branded Picture Spots throughout the theme parks at the Walt Disney World and Disneyland Resorts. Guest will have the opportunity to take photos throughout the Magic Kingdom Park, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom Park, as well as Disneyland Park and Disney California Adventure, Nikon said.
“Our Disney Parks are among some of the most photographed locations in the world, so it is only natural for us to further develop our relationship with Nikon, who shares our commitment to capturing magical moments and making memories,” said Meg Crofton, president of Walt Disney Parks and Resorts Operations, US and France.
Nikon will also be integrated into the Disney PhotoPass Service. Disney PhotoPass Photographers will be exclusively equipped with Nikon cameras and accessories.
Disney Fine Art Photographers at Disney’s Fairy Tale Weddings and Honeymoons, as well as Adventure Guides with Adventures by Disney, will also be outfitted with Nikon cameras.
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