By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Phoenix — MTX Audio will attend a variety of events this month to showcase its new products and initiatives.
The MTX Audio StreetTeam will highlight the company’s new Connected Commerce selling model, which aims to bring factory-direct audio solutions to consumers. Representatives will be at the Import Face-Off April 7 in Ennis, Texas, and Arizona Bike Week April 10-14 in Scottsdale, Ariz.
Mark Schleipfer, MTX mobile marketing manager, said, “We are setting up shows across the country this year, some that we would traditionally attend and some that we have never attended before. Our new sales strategy provides us a way to connect with current customers as well as new customers that we normally don't see at traditional car audio shows.
“Additionally, we are working in conjunction with dealer affiliates at some events to help them drive their MTX business. The events that we have attended so far this year have been very successful. Our fleet of show vehicles and mini display trailers enable us to set up quickly and show customers what better audio sounds like — we even have the ability to take orders on the spot."
The company previously attended the GoodGuys Spring Nationals March 8-10 in Scottsdale, Ariz.; Lucas Oil Off Road Racing Series March 16-17 in Phoenix; and the Forbidden Fantasy Show March 16-17 in Perris, Calif.
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