Monster Pairs With Spike TV For Vets

By Lisa Johnston On Nov 2 2012 - 2:46pm

The model will be sold exclusively through Best Buy beginning on Nov. 12.

New York — Monster is teaming up with Spike TV for a camouflage version of its DNA headphone.

The model will be sold exclusively through Best Buy beginning on Nov. 12 (Veterans Day), and is part of Spike TV’s “Hire A Vet” campaign, which encourages companies to hire veterans and provides resources to help to do so.

According to Monster, the limited-edition DNA design is the “exact military digital camouflage design worn by [U.S.] troops.” A portion of the proceeds from all sales of Monster DNA Camo model will go to three groups that are partnering with the “Hire A Vet” campaign: The Wounded Warrior Project, IAVA and Got Your 6.

The DNA line is part of a partnership between Monster and Viacom.