By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York — Monster is teaming up with Spike TV for a camouflage version of its DNA headphone.
The model will be sold exclusively through Best Buy beginning on Nov. 12 (Veterans Day), and is part of Spike TV’s “Hire A Vet” campaign, which encourages companies to hire veterans and provides resources to help to do so.
According to Monster, the limited-edition DNA design is the “exact military digital camouflage design worn by [U.S.] troops.” A portion of the proceeds from all sales of Monster DNA Camo model will go to three groups that are partnering with the “Hire A Vet” campaign: The Wounded Warrior Project, IAVA and Got Your 6.
The DNA line is part of a partnership between Monster and Viacom.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.