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Home >> Mobile Shopping Rises Above The Desktop: Study
Baltimore — Consumers are spending more time on retail sites using their smartphones and tablets than they are using computers, according to a joint study by Millennial Media and ComScore.
According to the “Mobile Intel Series: Mobile” report, the amount of time consumers spend on mobile retail sites using their smartphones or tablets now accounts for 51 percent of the total retail time spent on digital properties vs. just 16 percent in 2010.
This is a positive trend for retail, according to the firms, which note in the report: “ComScore research suggests that mobile extends the desktop retail audience by 45 percent, helping consumers to continue their shopping experience across devices, and ultimately driving purchase, by any method.”
Other findings in the study include the following:
The entire report can be downloaded here.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.