By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Avenel, N.J. — Mizco International has created a new sports division that will bring to market a line of NFL-licensed travel and portable power products.
Initial products will include Android and Apple chargers, USB power accessories, universal USB car and wall chargers, hands-free microphones, in-car E-ZPass holders, waterproof and memory-foam cases, retractable cables, rubberized smartphone and tablet holders, eye masks, cooling and heating stadium seats, ponchos, travel pillows, travel blankets, laundry bags and foldable travel bags. They will will feature NFL team logos and start shipping in March 2013, according to the company.
The NFL sports division will be led by VP David Strumeier, the current head of Mizco’s Travelocity-licensed product line.
“Today we are introducing a strategic new division for our company and a major new business opportunity for our prodigious retail partners throughout North America,” said CEO Albert Mizrahi. “Starting now with a complete line of NFL licensed, team logoed travel and portable power products, we will eventually expand our line to include the other key licensed entities in sports and entertainment.”
Mizco will show the line at International CES in January.
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