New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Home >> Microsoft Consolidates Divisions
Redmond, Wash. — Microsoft is consolidating its divisions to deliver what CEO Steve Ballmer called “a more coherent message and family of product offerings.”
The new division will include: engineering (including supply chain and datacenters), marketing, business development and evangelism, advanced strategy and research, finance, HR, legal, and COO (including field, support, commercial operations and IT).
In an internal email that Microsoft also published to its website, Ballmer said the engineering department will be further broken down to four areas: OS, apps, Cloud and devices.
The leaders of each group are as follows, as excerpted from his email:
“Operating systems engineering group: Terry Myerson will lead this group, and it will span all our OS work for console, to mobile device, to PC, to back-end systems. The core Cloud services for the operating system will be in this group.
“Devices and studios engineering group: Julie Larson-Green will lead this group and will have all hardware development and supply chain from the smallest to the largest devices we build. Julie will also take responsibility for our studios experiences including all games, music, video and other entertainment.
“Applications and services engineering group: Qi Lu will lead broad applications and services core technologies in productivity, communication, search and other information categories.
“Cloud and enterprise engineering group: Satya Nadella will lead development of our back-end technologies like datacenter, database and our specific technologies for enterprise IT scenarios and development tools. He will lead datacenter development, construction and operation.
“Dynamics: Kirill Tatarinov will continue to run dynamics as is, but his product leaders will dotted line report to Qi Lu, his marketing leader will dotted line report to Tami Reller and his sales leader will dotted line report to the COO group.
“Advanced strategy and research group: Eric Rudder will lead research, Trustworthy Computing, teams focused on the intersection of technology and policy, and will drive our cross-company looks at key new technology trends.
“Marketing group: Tami Reller will lead all marketing with the field relationship as is today. Mark Penn will take a broad view of marketing strategy and will lead with Tami the newly centralized advertising and media functions.
“COO: Kevin Turner will continue leading our worldwide sales, field marketing, services, support, and stores as well as IT, licensing and commercial operations.
“Business development and evangelism group: Tony Bates will focus on key partnerships especially our innovation partners (OEMs, silicon vendors, key developers, Yahoo, Nokia, etc.) and our broad work on evangelism and developer outreach. DPE, Corporate Strategy and the business development efforts formerly in the BGs will become part of this new group. OEM will remain in SMSG with Kevin Turner with a dotted line to Tony who will work closely with Nick Parker on key OEM relationships.
“Finance group: Amy Hood will centralize all product group finance organizations. SMSG finance, which is geographically diffuse, will report to Kevin Turner with a dotted line to Amy.
“Legal and corporate affairs group: Brad Smith will continue as General Counsel with responsibility for the company's legal and corporate affairs and will map his team to the new organization.
“HR group. Lisa Brummel will lead human resources and map her team to the new organization.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.