By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Arvada, Colo. — The Mobile Electronics Specialists of America (MESA), a car electronics buying group, announced it has teamed with Scosche Industries for a line of private-label wires and kits.
These are MESA’s first private-label products, Ryan Gunter, MESA executive director, told TWICE. More than 80 SKUs will make up the line, which includes RCA cables, power and speaker wires, amplifier kits, and distribution blocks.
The packaging will feature the MESA logo and colors. Pricing was not available, but Gunter said it would be “very competitive.” Products are currently shipping and are only available through MESA member dealers.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.