By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Arvada, Colo. — The Mobile Electronics Specialists of America (MESA) has added 14 Gold members, bringing the buying group’s total member count to 61.
The Gold program is geared toward car audio retailers that want MESA’s marketing, educational and group buying benefits but don’t meet the Platinum program volume requirements. The new program was announced in June.
The 61 members now represent 162 storefront locations in 33 states and $168 million in yearly car audio sales, the group said.
The new members include:
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.