By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Denver, Colo. – Ricoh Imaging Americas has named Brian McIntosh its new marketing director.
McIntosh will oversee the strategy, planning, and execution of all marketing activities including, communications, product management, advertising, public relations and customer support for North America.
Ricoh said McIntosh will direct the team’s efforts to create seamless messaging, sales tools, an improved consumer experience, while harnessing the brand value from both the Ricoh company brand as well as the Pentax product brand.
He will focus on the expansion of Ricoh’s online initiatives, including the redesign of Ricoh Imaging Americas’ website to better serve the photo-enthusiast community, and head-up an initiative to expand and grow social media engagement by developing an online community where professional and casual photographers can come together and share images, techniques and information, while improving engagement and customer experience.
“Brian joins Ricoh Imaging at a pivotal point,” said Jim Malcolm, Ricoh executive VP. “With the recent steps of our integration into the Ricoh family of companies, Ricoh Imaging is in a uniquely advantageous position to leverage the strength of the Ricoh brand by reinvigorating our marketing programs, stimulating product development cycles and producing captivating and engaging content that resonates with the consumer and secures additional share in a mature market.”
“Social media and a content-rich website create a major opportunity for us to interface with current and potential customers throughout the purchasing process,” Malcolm continued. “As a key facet in our marketing program we are determined to reinvent the standard for online interaction in the imaging industry. Brian’s wide-ranging skill set and background in communications are an ideal fit to complete this undertaking.”
McIntosh brings more than 20 years of experience in marketing strategy and execution, product and channel marketing, brand development, retail merchandising, advertising and CRM. Prior to joining Ricoh Imaging, McIntosh worked in the management consulting across a wide variety of sectors ranging from packaged goods to consumer electronics.
McIntosh holds a BA in Advertising from the University of Northern Colorado and an MBA from Colorado State University.
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