Maxxsonics, West Coast Customs In Licensing Deal

By Joseph Palenchar On Nov 16 2012 - 11:17am

Maxxsonics president/CEO Alden Stiefel (left) and Ryan Friedlinghaus, founder and CEO of West Coast Customs, partnered for a licensing deal.

Chicago – Aftermarket autosound supplier Maxxsonics USA entered into a licensing agreement with West Coast Customs to provide West Coast-branded products in a variety of aftermarket categories.

The products will be displayed at January’s CES and be available in the first quarter. The products will also be showcased on the Inside West Coast Customs television show along with other Maxxsonics brands, the companies said.

 Corona, Calif.-based West Coast Customs is a well-known high-end car-modification shop that appears on such TV shows as MTV’s Pimp my Ride, TLC’s Street Customs, Street Customs Berlin and Velocity, and Inside West Coast Customs.