By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Green Bay, Wisc. — Marla Maney has been hired to the newly created position of marketing manager for outdoor and custom flat-panel TV resource Séura.
Maney will handle the marketing strategy for Séura while working closely with internal teams to the proper brand message is being conveyed to the outside world.
“Séura believes in having talented people in the right roles to be able to continue to grow and offer the best experience for our customers and partners,” said Gretchen Gilbertson, CEO “We are excited to have Marla on board and to have her focused on aggressively developing our marketing strategy and managing its execution,” said Gilbertson.
Maney will work closely with the leadership team, creative services manager, and the internal and external sales teams.
Maney will execute strategic marketing plans, new product rollouts, sales webinars, dealer training programs, trade shows and advertising.
Maney has over 15 years of marketing experience with marketing firms handling work for local, regional, national and international clients.
She has developed strategic marketing communications plans for a wide variety of clients, the company said.
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