LG Picks Up 27 Red Dot Awards

By Greg Tarr On Mar 13 2013 - 1:07pm

Seoul, South Korea — LG Electronics said 27 of its 2013 products recently received Red Dot design excellence awards from a panel of 37 independent judges.

The awards were presented to top products in a field of 4,662 competing entries from 1,865 manufacturers, designers and architects from 54 countries.

LG said it won the Red Dot: Best of the Best Award for its new curved OLED TV. LG also received 24 other Red ot design awards in addition to two honorable mentions.

“Design has always been an important part of our DNA, and in recent years it’s become even more important that we differentiate our products in an industry that has become synonymous with great-looking products,” stated Skott Ahn, LG Electronics corporate design chief. “Our ultimate philosophy is to incorporate designs that work but also evoke an emotional response. The design awards are a testament to the company’s success in this regard.”

Product that received Red Dot Awards included the following:

• Best of the Best: Curved OLED TV (model EA9800) features the industry’s very first ergonomically curved screen design with vivid picture quality. The screen’s inward flex is said to make the entire surface equidistant from the viewer’s eyes, eliminating screen-edge visual distortion and loss of detail.
• LG’s first FullHD smartphone, the Optimus G Pro, features a 5.5-inch FullHD IPS display and new UX features.
• The Optimus L3II is part of the newly introduced Optimus L Series II and offers four new elements — seamless layout, laser cut contour, radiant rear design, and smart LED lighting around the home button with various colors for notifications.