By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Richfield, Minn. — LG Electronics is debuting the first OLED TV for the U.S. market at a VIP launch event today at Best Buy’s flagship Magnolia Design Center store, here.
Senior executives from LG Electronics USA and Best Buy officially introduced the new LG curved OLED TV for the U.S. market.
Best Buy is LG’s exclusive OLED TV launch partner, and today began selling the 55-inch LG curved OLED TV (model 55EA9800) at the store, here.
In the coming weeks, Magnolia stores inside Best Buy in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Chicago, Seattle and San Antonio will display and begin selling the TV at a suggested price of $14,999. Over the summer, the new TV is expected to roll out to select Magnolias inside Best Buy locations nationwide, LG said.
LG’s reported that global demand for OLED TV is expected to grow to more than 7 million units by 2016, according to DisplaySearch. LG said it is the first company to commercialize both the flat-screen OLED TV, which has been sold to consumers in Korea since February, and the innovative new curved OLED TV, available in Korea since April.
Watch TWICE.com for further updates on the LG curved OLED TV and today’s launch event.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.