By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Toronto — Kobo, the supplier of e-books and e-readers, hired former LG Electronics marketing VP Colin Bettam as chief marketing officer.
Bettam, who reports to CEO Mike Serbinis, will be responsible for building and expanding the Kobo brand internationally through marketing, advertising, marketing communications, public relations, events and sponsorships.
As LG marketing VP, Bettam was responsible for four business groups: mobile, home electronics, home appliances and business solutions. He played a key role in consolidating the brand positioning across all consumer categories under the "Life's Good" banner, Kobo said.
Bettam also held senior marketing roles at Coors Brewing Company, XM Satellite Radio and McCain Foods.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.