By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Indianapolis — Klipsch cemented its latest promotion deal, signing on as title sponsor of the first-quarter 2014 Kings of Leon tour in North American.
The deal marks the first time that Klipsch has sponsored a musical group’s tour to promote the Klipsch brand of audio products, a spokesperson said. In its other promotional efforts, the company has signed up leading sports figures as Klipsch-brand ambassadors, and it sponsors numerous Live Nation Entertainment venues throughout the U.S. and Canada. They include the Klipsch Music Center in Noblesville, Ind.; Irving Plaza Powered by Klipsch in New York City; and Klipsch Amphitheater at Bayfront Park, Miami.
Klipsch also serves as the concert series sponsor for the Klipsch Audio Concert Series at Cruzan Amphitheatre in West Palm Beach, Fla., and the Klipsch Audio Concert Series at Verizon Wireless Amphitheater in Irvine, Calif. Klipsch is also official lawn sponsor at the Molson Canadian Amphitheatre in Toronto.
Under the latest deal, Klipsch will partner with the Kings of Leon for a series of events leading up to the tour, which will support the group’s sixth studio album, "Mechanical Bull." The album arrives in stores Sept. 24. Tour dates will be announced in October.
The first event under the partnership is scheduled for Sept. 23 in New York City with a party at The Electric Room at The Dream Downtown. The second event is planned for Oct. 2 in Chicago, where the band will perform at the House of Blues.
“We really wanted a partner that we respect and values the same principles at the heart of our brand," said Klipsch CEO Paul Jacobs. "Like Klipsch, Kings of Leon are authentic, uncompromising on quality, and always remain true to their core values. The band is known for their incredible live shows and creating unforgettable concert experiences for their fans. Recreating that same experience and emotion is what we strive for in our speakers and headphones — making this the right partnership, at the right time."
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.