By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Seattle — Two Kindle tablet models were the best-selling items on Amazon.com over the Thanksgiving weekend, the e-tailer reported.
Sales of the Kindle Fire HDX (7-inch version) and Kindle Fire HD also helped make the holiday shopping weekend “the best ever” for the company’s proprietary tablet and e-reader line, which enjoyed record orders.
“We’re excited that so many customers have chosen Kindle this holiday season,” said Kindle VP Neil Lindsay. “And it’s just getting started.”
Amazon founder/CEO Jeff Bezos acknowledged on a broadcast of CBS’s “60 Minutes” that the Kindle Fire HDX, like its sister models, is sold at break-even.
The device was launched “in typical Amazon style, without making a profit on the device,” he told correspondent Charlie Rose. “But we hope to make money when you … buy books and movies.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.