By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Los Angeles — JVC Mobile Entertainment announced the release of its third and final episode of the “Turn Me On: The Road/Halestorm” campaign.
The campaign is designed to promote the company’s in-dash multimedia and navigation receivers. The third episode, titled “Here’s To Us,” features the band’s single of the same name and shows the group as it finishes its 2012 U.S. tour.
The Turn Me On campaign began in 2008 and has featured such artists as Josh Todd from Buckcherry, Jacoby Shaddix from Papa Roach, The Charm City Devils, Darling Stilettos, The All-American Rejects, Lita Ford, Candlebox, Puddle of Mudd and Rev Theory. It has registered more than over 40 million combined video views and more 2 billion brand impressions, JVC said.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.