By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York — J&R Music & Computer World has opened a pro audio department within its block-long string of CE stores in lower Manhattan.
The new 3,000-square-foot shop carries DJ controllers and mixers, reference monitors, pro-grade headphones, live sound and recording mixers, microphones, and portable PA systems, among other products.
The shop is located above J&R’s TV department at 31 Park Row, otherwise known as Store No. 8, within a previously underutilized space.
Company spokesman Abe Brown described pro audio as “a nice, exciting category that’s different — not too many people carry it — and it fits in with musical instruments, which we also sell.”
J&R had previously offered a limited selection of pro audio merchandise but “tremendously expanded” the assortment both in size and sophistication in response to customer demand, Brown said.
The new department officially debuted yesterday and grand-opening festivities will run through Sunday. The launch follows J&R’s reopening earlier this month after being sidelined for five days by storm-related power outages.
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