By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Tampa Bay, Fla. – Car stereo accessories supplier iSimple is expanding its distribution to Sears Automotive and Kmart stores.
The retail chains will offer products from the brand’s StrongHold line of tablet- and smartphone-mounting kits and several other products.
StrongHold products began appearing this month in 800 Sears Automotive stores, and about 1,200 Kmart stores will feature the products in a new display area called “The Gift Bar,” said Bogden Nedeclu, senior VP/GM of iSimple parent Aamp of America.
The StrongHold SKUs that are part of the deal are the $34.95-suggested ISSH6501, $19.95 ISSH72 and $19.95 ISSH73. All three StrongHold SKUs appear in the Sears stores. The Kmart Gift Bar will feature two SKUs, and the Sears online store will feature these products plus four others. Those four are the MediaWire Pro (IS76PRO), TranzIt (IS77), uLinx HDMI (IS9502) and ProVolt 4 (IS717).
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