By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Vancouver, B.C. – Action video camera resource, iON America said Thursday that it will be providing point-of-view cameras to Snow Sports Canada to capture enhanced real-time action for review and performance feedback by event technical staff and coaches.
Snow Sports Canada—formed in 2013—brings together seven of Canada’s premier winter sports organizations to promote winter sport development.
iON has over the past year and a half been building a presence in the American snow market as title sponsor of the Dew Tour in Breckenridge and signed on a number of high-profile snow sports athletes as part of its Team iON (including Sochi-bound riders Kelly Clark and Sarka Pancochova, and skiers Nick Goepper and James Woods).
iON America developed the concept of Shoot/Share Wi-Fi connectivity for its Air Pro, Speed Pro, Adventure and The Game point-of-view camera lines.
iON cameras capture and share high-definition video and still images that can be relayed to free cloud storage via Wi-Fi connectivity.
iON America will use the relationship with Snow Sports Canada for visibility as it enter the Canadian marketplace, the company said.
“We are very excited to announce iON America as the first corporate partner for Snow Sports Canada,” stated Steven Hills, Canada Snowboard executive director. “The support of the corporate community is key to success for Canada's athletes, and this multi-year commitment from iON will help drive financial stability for the seven National Sports Organizations that form Snow Sports Canada. This comes at a particularly exciting time as we are only a few days away from the 2014 Olympic Winter Games in Sochi, where our athletes are poised to own the snow.”
“Coming into the Canadian marketplace with this multifaceted partnership with Snow Sports Canada is the ideal situation for iON Canada,” said Giovanni Tomaselli, iON America founder and CEO. “Leveraging seven of Canada's snow sport organizations while introducing our product into the market is incredible. We know that Canada is the land of snow, and we can't think of a better way to reach winter sport enthusiasts who want to capture and immediately share their snow experiences.”
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