By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Hertford, Hertfordshire, U.K. — Intent Media, a NewBay Media company, has announced the launch of TWICE Europe, a consumer electronics news, analysis and information resource that is targeted for the European market.
TWICE Europe is an extension of the U.S. TWICE brand, which also owned by NewBay and is the #1 business publication serving the consumer electronics industry for over 25 years.
TWICE Europe debuts tomorrow as an email newsletter that delivers vital information and news relevant to the consumer electronics market in Europe, with circulation to — and content that includes — manufacturers, retailers, suppliers, and distributors. Published twice weekly, it will round up the ten most important stories from around the web and provide editorial insights along with links for more information.
“TWICE is excited to extend its brand into Europe,” said Ed Hecht, publisher and VP of TWICE at NewBay Media. “With many manufacturers competing in a global market, it is important for TWICE to assume a leadership position in delivering a perspective on consumer electronics news around the world.”
TWICE Europe will be managed by the team that produces PCR, the U.K. B2B brand for the PC and tech retail sector. Rob Temple has been hired as editor of TWICE Europe. Temple is a technology journalist with a decade in the trade. Previously a PPA award-winning features editor on Future Publishing’s T3 magazine, he's also worked for Men's Health and edited The Gadget Show Magazine, as well as writing for host of magazines and national newspapers on a freelance basis.
“TWICE is incredibly well respected by the consumer electronics and tech industries on both sides of the Atlantic,” said TWICE Europe and PCR publisher Lisa Carter. “We’re delighted to bring that quality to the European CE sector with TWICE Europe, which will provide all industry professionals with all the news and analysis they need, straight into their in-boxes.”
“One of our primary goals in acquiring Intent Media last December was to expand pertinent NewBay Media brands across the Atlantic and vice versa,” added Steve Palm, CEO NewBay Media. “I applaud the Intent Media team’s efforts in bringing TWICE to the European market, and look forward to many more collaborations and expansions of our brands.”
The free TWICE Europe newsletter will launch on October 31, 2013. To register, visit www.pcr-online.biz/twiceeurope.
For information on advertising in TWICE Europe, or any other details, contact Lisa.Carter@intentmedia.co.uk.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.