By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Barrington, Ill. — Via International, a consortium of six custom integrators created in August, has joined the Home Technology Specialists of America (HTSA) buying group.
According to Via CEO and founding member Randy Stearns, five of the organization’s six members had already been long-time HTSA members.
“The decision to consolidate our individual buying group memberships into one partnership with the HTSA is in alignment with our business strategy to combine resources to build a more competitive organization,” he said.
The sixth Via company had been a member of the Azione Unlimited buying group.
Via’s member companies are based in the West and include Engineered Environments, Paragon Technology, DSI Entertainment, Cyber Sound, S3 Aurant and Studio AV.
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