iBiquity In Promotional Deal With Pop Band

By Joseph Palenchar On Nov 28 2012 - 10:53am

iBiquity Digital has inked a deal with the band Totsy.

Columbia, Md. – HD Radio developer iBiquity Digital entered into a promotional partnership with pop band Totsy, which is the opening act for the 22 shows in Brian Setzer’s Christmas Rocks! Extravaganza Tour in November and December.

For the shows, HD Radio stations are creating promotional opportunities that highlight Totsy and HD Radio technology, iBiquity said.

iBiquity CEO Bob Struble said HD Radio stations, via their ability to simulcast multiple programs, enables new artists like Totsy to be heard.

FM stations using HD Radio also have the opportunity to broadcast music in surround sound, iBiquity noted. “DTS is excited to expand our support for delivering a high-quality music experience in surround sound with HD Radio Technology,” added Keith Burnett, DTS’s VP of home A/V and automotive.“