By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Barrington, Ill. — Home Technology Specialists of America (HTSA) is launching a new set of marketing and services tools to help members and vendors generate fresh leads and build long-term business relationships.
Features of the comprehensive program include key performance analysis, which can show the buying group’s members where their resources are being utilized in order to better develop and leverage available marketing services.
The new tools also provide recommendations and tactics for effective lead generation, including company website strategies, email marketing, search engine optimization (SEO) and pay per click (PPC).
Members will also have access to relationship management techniques, including tips for creating compelling content for each stage of the buying process and how best to move buyers from first touch to purchase.
“As we broaden our marketing services, we saw the opportunity to empower our members with valuable tools and data to optimize their performance and success,” said HTSA managing director Bob Hana. “Having evolved our role past that of typical buying groups, HTSA is now an agile, more strategic marketing engine.”
Hana added, “We are confident these new additions to our marketing portfolio will help our members not only market smarter but also more effectively,” and noted that the group’s evolution is a result of continued collaboration with vendors, members and industry leaders.
HTSA is a national association of specialty retailers and custom integrators that design, specify and install premier residential and commercial electronic systems. For more information, visit HTSA.com.
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