By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Barrington, Ill. — Home Technology Specialists of America (HTSA) will hold its fourth interactive training webinar Sept. 18.
Created exclusively for HTSA members, the complimentary program will present new tactics and strategies to bolster interest and grow sales for custom integrators.
The webinar will be held twice during the day, at 11 a.m. EST/11 a.m. PST, and again at 4 p.m. EST/1 p.m. PST. The training portion will run approximately 30 minutes, followed by a 15-minute question-and-commentary session.
According to HTSA, the program will use innovative tips and tricks to get dealers to think “outside the box” when looking to generate new client and project leads. Participants will also gain insights for staying up-to-date across the market and learn best practices for custom integration businesses.
“Demand generation is crucial to the health of our members’ businesses and the industry as a whole,” said HTSA managing director Bob Hana. “By effectively arming our members with innovative new marketing tactics and proven relationship management strategies, we are able help dealers nurture their specialty project business while increasing the presence and authority of the custom integration channel.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.