By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Bellevue, Wash. – HTC hopes to begin rolling in the dough again as it begins the delayed roll out of its flagship HTC One Android smartphone.
The HTC One became available online and in retail stores nationwide at AT&T, Sprint, Best Buy, Radio Shack, Walmart, Target, Amazon.com, Costco, Car Toys, Sam’s Club, HSN.com and HTC.com.
For its part, T-Mobile plans April 19 online availability on its website and, on April 24, “additional select retail channels,” the carrier said. Through T-Mobile’s direct channels, the phone will be available only with no contract at $99 down with 24 monthly payments of $20, or a total of $579.
Today, the HTC One is available through AT&T’s website and stores with 32GB of memory for $199, with the 64GB version available on the carrier’s website at $299, with a two-year contract. Sprint is offering the 32GB model at $199 with two-year contract in its stores and website.
Retailers offering the phone today are Best Buy, Radio Shack, Walmart, Target, Amazon.com, Costco, Car Toys, Sam’s Club and HSN.com. It’s also available at HTC.com.
Tonight, HTC is promoting the phone launch with exclusive concerts produced by Live Nation with performances by Pharrell in New York and Grouplove in Chicago. The audience is limited to 1,000 fans. Next Thursday, Manchester Orchestra will perform in Los Angeles to promote the launch.
HTC recently launched a U.S. marketing campaign to promote the phone.
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