By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Indianapolis – hhgregg has promoted web chief Kevin Lyons from VP to senior VP of e-commerce.
Lyons, a veteran of Sears and Best Buy, joined hhgregg last May and has since lead the creation of what the company described as “an ambitious online development and promotional strategy” that has produced double-digit growth in sales and conversions.
The online initiatives include improved website navigation, positive social-media engagement among key customer groups, and integrated online and in-store marketing, the chain said.
“Kevin’s demonstration of leadership makes his promotion much deserved,” said hhgregg’s recently named chief marketing officer Julie Lyle. “His expertise has allowed him to spearhead his team’s efforts to improve the online shopping experience for our customers, while also driving traffic to our stores.”
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