By Lisa Johnston
New products on display at the American International Toy Fair, held in N
St. James, N.Y. — Global Warranty Group (GWG) is offering dealers a new lease-to-purchase program for CE and appliance products.
Categories include computers, tablets and other mobile devices.
GWG said the program will allow retail customers to purchase higher-end products and accessories with affordable monthly payments.
GWG president Charles Pipia believes the offering will drive up dealer sales by 15 percent to 20 percent while increasing close rates on higher-end products and accessories.
“We are excited about the opportunity to offer this lease-to-purchase program to our dealers and their customers,” he said. “We are confident this new program will attract new cost-conscious customers while helping to build strong customer loyalty for all our dealers.”
GWG is a leading developer and administrator of product warranty and extended-service contract programs in North America for the CE, majap, cellular and IT industries throughout North America. The company is backed by A.M. Best-rated insurers and maintains a state-of-the-art call and customer-support center that never closes. For more information, visit GlobalWarrantyGroup.com.
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