By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Edmond, Okla. – Petra Industries has named Jorge Grijalva as district manager of its Car Audio division for Texas.
Petra, a distributor of CE, custom installation products, wireless accessories, mobile audio/video accessories and appliance connection supplies, appointed Grijalva based on his extensive 10-year plus background in sales and business management, including four as a car audio multi-retail business owner, the distributor said.
Grijalva’s will be responsible for growing Petra’s sales of Pioneer mobile A/V products within the state of Texas as he will be responsible for managing the North Texas territory, increasing sales of the Pioneer brand and promoting Petra as the car audio distributor of choice for the region.
Grijalva most recently served as a personal banker for JP Morgan Chase in the Fort Worth area. Prior to that role, he worked in management positions for major retail companies such as AT&T and Best Buy between 2005 and 2011 and owned three car audio businesses between 2002 and 2006.
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