By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Detroit — General Motors announced it will make smartphone-enabled remote start standard for five years using the company’s OnStar RemoteLink app.
The RemoteLink Key Fob Services program will be available for 36 OnStar-equipped 2014 Chevrolet, Buick, GMC and Cadillac models, even if the owner declines to pay for other OnStar services, GM said.
Services incorporated as standard include remote start, remotely unlocking doors, and activating horn and lights. Additional services available through an OnStar subscription include monitoring the status of the vehicle’s operating systems, one-touch connection to an OnStar advisor, and the ability to send turn-by-turn directions to the vehicle with the Directions and Connections plan.
In a statement, Mary Chan, president of GM’s global connected consumer division, said the car maker’s consumers request door-lock assistance more than 60,000 times each month. “It makes sense for us to offer RemoteLink Key Fob Services to enable customers to lock, unlock or start their vehicle from anywhere they have a wireless or cellular connection.”
The five-year period begins at the vehicle’s delivery date.
Car manufacturers have been increasing consumer attention to smartphone connectivity — especially the remote-start category, which has long been at the mercy of Mother Nature. Many of the third-party manufacturers and buying groups TWICE has spoken with have welcomed the attention, focusing their sights on the consumers who still have older vehicles but desire the same connectivity OEMs are advertising for the new vehicles.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.