By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Suwanee, Ga. — Longtime industry veteran Jonathan Frank, formerly Audiovox assistant mobile electronics marketing VP, has been named marketing VP of Hisense USA.
Frank is responsible for the development of Hisense USA’s annual consumer marketing and branding strategies as well as retailer and business partner programs. He is also responsible for all advertising, digital media, PR and media relations programs.
“Hisense has a strong passion for innovation and making world-class technology accessible to everyone, which is something that really attracted me to the company,” Frank said. “Hisense is well-positioned for growth and I am very excited to be a part of the team that’s going to make this brand a household name.”
Prior to joining Audiovox, Frank was Panasonic’s national training and marketing manager.
“Jonathan’s deep experience and background in electronics marketing, visual communications and strategic branding makes him the perfect fit for Hisense,” said Peter Erdman, Hisense USA consumer electronics VP. “We have the good fortune of adding a highly skilled, creative and driven leader with a proven track record of success to our team.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.